The Press Academy of Andhra Pradesh
was established in 1996. The Academy, first headed by
Sri K.Sreenivas Reddy, gave a new fillip to the professional
activities moulding young journalists to meet the new
challenges that have come into being with the changing
The Reorientation classes initiated soon after the setting
up the Academy, to the mofussil journalists in the rural
areas proved to be a great shot in the arm as the rural
reporters became better equipped with better understanding
of reporting from the field.
Then Sri Dr.Potturi Venkateswara Rao took over. He involved
more and more journalists at state level. These professionals
enriched the Academy's ability to reach out the budding
journalists in the state. Realising the importance of
the decades old Telugu periodicals and the historic significance
of the same, he developed the blue print for the digitalisation.
Now we have innumerable digital magazines for ready reference.
Later it was Sri Dr.Inaganti Venkata Rao who continued the
traditions introduced by his predecessors and encouraged
publication of booklets that help the journalists all
over the state. He was instrumental in giving a major
face lift to the Academy by mobilising greater funds from
the government, which were used in building up the more
professional activities. He also encouraged senior journalists
to undertake research work into various aspects of society
as experienced, and seen through journalistic mind.